Consumers Know What You Do, or Do THey?

June 22nd, 2007

A new survey by the Washington, D.C.-based Consumer Federation of America reveals that while 84 percent of consumers have a favorable opinion of real estate agents and brokers, many of them lack an understanding of the services that real estate professionals provide…Just 36 percent of those polled said they had “a lot” of knowledge about what agents and brokers do, and only 34 percent understood that the multiple listing service typically has the most comprehensive data about for-sale properties.

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